CREDIT DOT

Mapping pinball trends for the casual enthusiast…


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FEATURED GAME(S): Gottlieb’s Target Alpha & Solar City

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Travel with me, if you will, to a far off place in time (and space) where ninety-degree angles do not exist. To a place where jaunty headgear (with optional eye protection) is all the rage. To a place where flying machines pull strings of targets to be shot at. With lasers. For sport. To a place where only men do the shooting, and women do the…um, pointing at the things being shot. If this idyllic future is too much for your senses, how about a trip to the future past? There’ll be castles. And bow n’ arrows. And loin cloths. There is target shooting here too, but this time, women ARE invited to participate.

Welcome, friends, to the wonderful world of Gottlieb’s Target Alpha and Solar City, two of the most popular, and most beautiful, multi-player games the company produced in the 1970s. If the layout looks familiar, it should. It was a popular one–filled with an impressive fifteen drop targets. So popular with pinball players, the layout was recycled many times under different names. I’ve narrowed this article to discuss Target Alpha and Solar City, the 4-player and 2-player version of the layout, however, no discussion would be complete without referencing their counterpart games with similar shot maps. Target Alpha and Solar City saw release just as the electromechanical era was petering out and giving way to solid state games, but the relative success of the two games may have influenced Gottlieb not to give up the goat, as it were, on electromechanical technology.

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I’ve discussed (at length) Gottlieb’s graceless belly flop into the solid state era in the article Stumbling Into Solid State and the feature on their first foray into computer-driven machines, Cleopatra. Gottlieb was clinging onto electromechanical technology for just over two years after it was completely abandoned in flipper games by competitors Williams and Bally. It may have been a selling hook for Gottlieb, though. Perhaps there were still a few operators who resisted the change from relays to PCB-mounted transistors–these may have been the operators Gottlieb wanted to cater to. However, such dedication to the almighty score reel may have put them behind the 8-Ball, literally. Bally’s success with Eight Ball (20,230 units), Evel Knievel (14,000 units) and Bobby Orr’s Power Play (13,750 units) in late-1977 proved that solid state technology in pinball machines wasn’t just a fad, it was a massive draw for players and was the inevitable future of pinball. It is no surprise that Gottlieb’s electromechanical production slowed to a crawl as these Bally games hit the market. However, take a look at how good things were just one year before the EM wall tumbled down. In 1976 and early-1977, Gottlieb did great business with their two- and four-player EM games–like Spirit of 76/Pioneer (13,925 units combined), Royal Flush/Card Whiz (15,500 units combined), Bronco/Mustang (11,385 units combined) and our focus here, Target Alpha/Solar City (9,810 units combined). The single-player wedgehead games were still being produced in this era, but not in the numbers they once were. Gottlieb’s highest production wedgeheads of 1976, Sure Shot and Buccaneer, were a drop in the hat compared to the giant numbers listed above. While not as popular with collectors today, it is pretty evident that the multi-player games were Gottlieb’s bread and butter in the late-EM era.

Making the historical link between wedgeheads and multi-player games comes full circle when discussing Target Alpha and Solar City, as Gottlieb presents the player with the same layout as a wedgehead game die-hards arcade goers would have been familiar with: El Dorado. The basic layout of the game remains the same: the iconic ten drop target bank across the top of the playfield, two off-set pop bumpers and the lower five bank of drop targets. Key differences arise in the rule-set, though. Missing from Target Alpha and Solar City is the “Moving Spot” on El Dorado. El Dorado offered a lit spot that moved from drop target to drop target with each hit of the lower stand-up target or middle rollover. The spot is important to El Dorado’s gameplay as it increases the value of each target from 500 points to 5000 points. Also, once all targets are completed on El Dorado, the targets reset, another important feature missing from the multi-player games with the same design.

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Gottlieb’s single player El Dorado (Image borrowed from J. Weiss at https://users.cs.fiu.edu)

The layout specific layout was reincarnated a whopping seven times. El Dorado, the single-player replay game led the way; followed by the add-a-ball Gold Strike and add-a-ball export version Lucky Strike later in 1975. Target Alpha and Solar City, the multi-players, rolled out in late 1976. Concurrent with the 1976 production, Gottlieb used the design again with new art to create Canada Dry, a four-player clone of Target Alpha, which was exported to promote Canada Dry soft drinks in Europe. The final incarnation was released in the solid state era as El Dorado: City of Gold in 1984 with a few new rule hooks and a slick sound package, but with an identical shot map.

I think Target Alpha and Solar City are the most interesting of the bunch, even if they are not the most sought after. I, like most EM enthusiasts, prefer the added strategy that El Dorado provides. However, the two multi-player games attempt to convey a sense of futurism and mysticism in the art package that simply isn’t there in the inner workings of the game—an attempt to cover up the fact that Gottlieb wasn’t actively pursuing solid state avenues for their machines. Instead of going toe-to-toe with Bally’s first solid state offerings in 1977, they recycled an earlier popular design and masked it with colourful futurist artwork and two ultramodern names to project the feeling that they had an eye on the future of pinball gaming. (Aside: another example of this which is infinitely more pitiful is the seven-segment numbers used on the score reels of Hit the Deck/Neptune, released in 1978). The hint of irony should not be lost: Gottlieb chose an old layout based on olde tyme gold rush cowboys to “modernize” with catchy new futuristic graphics, while still relying on olde tyme pinball technology. The flyers for the games are not shy about the art being one of the few “new” selling features of the game, and turn it into its major selling point to operators. Both the Target Alpha and Solar City flyers trumpet, in italicized capitals: “NEWER THAN TOMORROW PLAYBOARD AND ARTWORK THEME WILL CATCH EVERY EYE!” This feature is placed in larger font above all of the other actual gameplay features. With a historical eye, it looks to be smoke and mirrors, as if to say, “Yeah, it’s the same old game we sold you three years ago, AND no, it doesn’t have any of those fancy new computers inside it, but the game looks like it came from the future, doesn’t it?” The next two multi-player games, Jet Spin and Super Spin, subscribe to this same “blind them with science” mentality in the artwork (at least they went ahead and designed a completely new layout those games). No amount of flying machines or helmeted men shooting lasers can cover up the fact that Gottlieb was playing catch-up to Bally and Williams in the race to the future of pinball.

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Gottlieb Solar City flyer.  Check out that eye-catching “artwork theme”!

As the Target Alphas and Solar Citys were rolling out of the factory in early-1977, Bally was churning out their first solid state best-seller, the big-rig themed Night Rider, which meant that they had already perfected their solid state operating system for general release. It wasn’t until much later in the year that Gottlieb presented Cleopatra, their first solid state machine. There is some indication that Gottlieb was only beginning to test their solid state operating system in early-1977, as information points to a prototype Solar City that was created with solid state mechanics. Not much information exists about this test machine, or if its solid state internals would come to be Gottlieb’s (n)ever-popular System 1 operating system.

Moving onto the layout and rules of the two games, I’ve mentioned that the truncated features and rules work to hobble the game in comparison to its El Dorado cousin, but that doesn’t mean it isn’t a blast to play. I mean, who doesn’t love drop targets? It’s a sharpshooter’s dream. It gets a bronze medal for total number of drop targets with fifteen, behind only Gottlieb’s 2001/Dimension with twenty and Gottlieb’s High Hand/Capt. Card with sixteen. The five target bank that sit above the right flipper allow you to work the angles off of the left flipper, while the seemingly never-ending bank of ten targets that work their way across the top of the playfield challenge the player to long-range accuracy from both flippers. Barring long-range accuracy, the game provides two mini-flippers at the top of the playfield for the player to bash away at the targets. I own a Solar City, and I have my game at such a steep pitch, that I find myself using the bottom flippers to lob balls up to the top flippers for a better chance at knocking down targets. The top flippers encourage blindly flailing at any ball that comes near them as you cannot cradle the ball for an aimed shot. However, a timed drop-catch or quick flip can deaden an arcing ball for an aimed flip at a needed target. The last target in that upper bank row actually holds a record: it is the longest shot in all of pinball. Since the layout has no top arch, it allows the targets to run into the normally unused space occupied by the top metal arch. The distance from the left flipper to the target is an amazing 32.5 inches! The upper flippers are not very useful in collecting this target, thus the game encourages a timed shot from the lower left flipper (and it feels fantastic when you make it).

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Solar City’s ten-target bank.

One of Target Alpha and Solar City’s main features, as advertised on the flyer, is that the gameplay is “convertible” to add-a-ball play. This is just a fancy way of saying that the player can get an extra ball during play rather than a replay/special. With true add-a-ball games, you can keep collecting up to ten extra balls during gameplay, whereas these multi-player games give the player the chance to earn just one extra ball for every ball in play. Knocking down either bank of targets will light the extra ball: if the entire top bank is dropped, extra ball is lit at the right rollover, while dropping the right five-bank will light extra ball at the left rollover. This is a key feature for collectors looking to put the game in their home collection. Specials mean little when every game is free, and provides little to play for other than a satisfying knock. A good sharpshooter can play for hours earning extra ball after extra ball.

Sadly, a good sharpshooter may get bored with the game: once all fifteen drop targets are collected and the bonus is maxed out, there really isn’t that much more to shoot for to build up your point total. The real strategy of the game is to knock down all the available targets, collect the extra ball, let the current ball drain thus resetting the targets, and then starting the process all over again.

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All of the points in the game lie in the drop targets. Target values vary depending on whether the game is set on three-ball or five-ball operation, and a selectable score adjustment for the bottom bank of targets. For example, my Solar City is set on three-ball, thus the top bank of targets have the inflated value of 2,000 points each, while each bottom bank target scores 500 points each (this value can be adjusted to 1,000 points each each via a Jones plug under the playfield if the owner wishes). Five-ball play would decrease the top bank value to 1,000 points for each target. Replacing El Dorado’s “Moving Spot” bonus, is the multi-players’ end-of-ball bonus. The player is awarded an extra 1,000 points for each downed target. It’s pretty satisfying to feel the bonus stepper chunking away under the playfield and the 1,000 point chime ringing out when all fifteen targets are downed. To add an extra dimension to the bonus countdown, Target Alpha and Solar City will award double bonus on the last ball (be it ball three or five, depending on operator settings), giving you 2,000 points for each target at the end-of-ball. Obtaining an extra ball during on your last ball is lucrative, as it gives you another chance at the double bonus scoring. During the last ball, I like to work on the lower bank of five targets first in an attempt to light and collect the extra ball quickly before working on the upper targets.

If Target Alpha and Solar City bring up the rear to El Dorado in the gameplay race, they surge ahead in terms of the art package. Like nearly every other game of the 1970s, Gordon Morison took care of artistic duties. Target Alpha’s backglass makes great use of its space, especially with the male target shooter in the foreground shooting “behind” the first player’s score reels to hit his target in the top corner of the game. Like many of Mr. Morison’s backglasses, perceived depth is executed wonderfully. He presents us with a futuristic game of target shooting, complete with spectator areas, layered on top of a purple and pink background. The same colour scheme is used on the playfield, and works to tie the whole package together. The chaotic flow of the playfield art fills up the empty space nicely. Where Target Alpha has a sci-fi lean, Solar City takes the fantasy route. The word “Solar” certainly conveys a futuristic feel—it has also been used in Gottlieb’s Solar 00-alpcity12Ride and Williams’ Solar Fire to lend sci-fi flavour to the mechanized themes. Target Alpha’s lasers have been replaced here with the bow and arrow, the flying machines with winged humanoids, and the futuristic jumpsuits with an interesting selection of tribal wear. The pink and purple hues that dominate Target Alpha are abandoned in favour of reds and blues. I’m particularly troubled by the bearded, sleepy old man in the bottom corner of the backglass. Why is he there? Why is he so weary? It just seems out of place. A tribal figure is doubled on the playfield, which more or less reproduces the designs laid out on the Target Alpha package.

Mr. Morison created two very different visions in the art for these games. However, in a curious move, Gottlieb decided to only run one package of artwork for the plastics. The Target Alpha plastics, featuring characters that look to belong to the Target Alpha world, are used on Solar City as well–the only difference is that the Solar City plastics adopt a blue hue, instead of purple, in an attempt to make them blend in with the game’s overall colour scheme. Without seeing the games side-by-side, I guess it does not pose that big of a problem, but it is a bit of a gripe for Solar City owners may feel a bit cheated. It is an issue that doesn’t arise in any of the other two- and four-player sister games because the art packages tend to be identical save for the number of score reel windows on the backglass. Using the same art on both sets of plastics was probably a cost-cutting measure, but in the grand scheme of things, they really could have cut costs by adopting a single vision and colour scheme for both games, just as they had in the past.

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Target Alpha plastics with purple accents, bottom, reproduced for Solar City with blue accents, top.  Character art remains unchanged.

As an aside, I guess it could be asked why Gottlieb made two-player versions and four-player versions of the same game in the first place. In every case, the four-player game outsold the two-player game (and nearly always, outsold it by a large margin). In every case except Target Alpha and Solar City, the same playfield and backglass artwork was used to keep production costs low. The real difference came in the internal hardware: the four-player game had twice the number of score reels, extra switch stacks and extra relays that the two-player version wouldn’t need to operate. I asked pinball maven Clay Harrell why he thought two- and four-player versions were made:

“It was cost savings and maybe regional preference, but it was mostly about money. It costs less to make a two-player. Not a ton less, but from a manufacturing point of view, two-players used eight less score reels, no coin stepper unit and a number of other relays were not needed. It’s actually pretty dramatic how much more ‘stuff’ is needed to make a 4-player versus a 2-player. This was reflected in the cost of the game. The extent of the differences can be seen in the backbox sizes. Four-player backboxes are about four inches taller to accommodate all the additional stuff.”

If Mr. Harrell’s well-reasoned analysis is to be believed, Gottlieb produced the less popular two-player games to appease cost-conscious operators–those who wanted to operate games, but wanted to be penny-wise with their initial investment. In a time when all other companies were producing nothing but four-player games, Gottlieb had again cornered the market on skinflint operators that wanted to save a few bucks or knew exactly what their clients wanted. (As a curious aside, Stern Electronics’ early solid state games, Stingray and Stars, offered operators the chance to buy two-player versions of their games, as well. They were shipped with a special backglass with only two score windows, included two less digital score displays and were switched to two-player operation via MPU dip switches. There was obviously a niche market, or regional markets, for two player games in the late-70s.)

Despite El Dorado being the more coveted game, Target Alpha and Solar City still have fans in the collector market. It is a game that has a proven layout and some unique artwork. The games’ price on the secondary market also has something to do with it, I’d imagine. Currently, you can pick up a Target Alpha or Solar City for about half the price of an El Dorado. Restoring the game has been made possible as many unique materials are available to make the games look pretty. Classic Playfield Reproductions, whose products normally skew to solid state projects, reproduced both backglasses for collectors some years back with the art expertly reproduced by CPR team artists Matt Farmer (Solar City) and Ray Lockhart (Target Alpha). Both glasses remain in stock at time of writing. There is a promise from Pinball Rescue Australia that reproduction plastics for Solar City will be available in late-2016, while the Target Alpha plastics are readily available from Steve Young at Pinball Resource (part number GTB-C15565B: because you know Steve Young is going to want it when you place your order). Jeff Miller, of Pinball Pimp Stencil Kits, is currently working on a licencing agreement for Gottlieb cabinet stencil production, and it’s almost a given that Target Alpha will be one of the first in the series to be produced.

The main complaint with the games, as discussed above, is that once all targets are down, there is nothing left to shoot for. The same problem exists in another popular drop target

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French collector kangourou’s Royal Flush bottom board with an added relay for drop target reset.

multi-player game, the four-player Royal Flush and the two-player Card Whiz. One resourceful collector from France, who goes by the Pinside handle kangourou, took it upon himself to wire a work-around so that once all targets had been knocked down in his Royal Flush, they would reset again, opening up a whole new dimension to gameplay and scoring. The process involves adding a relay of switches to the bottom board, an extra switch to the target bank and a whole mess of new wires.  The walk-thru, in French, can be found here, and a discussion about the modification, in English, can be found on Pinside, here. Those resourceful enough to attempt such a modification to their game would need to translate the French instructions to English, and the Royal Flush schematic references to Target Alpha or Solar City. The process does look complex, however I’m surprised more people have not pursued this modification to add a new dimension to their game.

 

Before wrapping up, I’d like to share a tech tip unique to Target Alpha and Solar City that was added to the Pinball Ninja repair database by Clay Harrell, and involves the correct adjustment of the scan unit to properly count end-of-ball bonus scoring. My Solar City was incorrectly adjusted when it arrived for restoration, so I’m assuming it is a very common problem. (The video below is taken from the Pinball Ninja Webzine, which is a pay-per-view site and is used with permission. To get access to the entire catalogue of over 800 Pinball Ninja repair tips, please email cfh@provide.net)

I think the Solar City in my collection has a permanent home. The game needed lots of love. The playfield was touched up and cleared, as it had areas of paint worn right to the wood, and the ever-popular oversized screws that a previous owner had popped through the top of the playfield from beneath. I ended up cutting my own stencils and repainting the cabinet as there were large areas exposed wood. I invested in a reproduction backglass from Classic Playfield Reproductions, too, which was probably overkill, but it completed the package. It is, currently, the most played game in my modest electromechanical lineup. I much prefer the art on Target Alpha, but you take what you can get, and Solar City was available. Having less moving internal parts to troubleshoot and clean was a blessing in the long run, compared to the extra internals included on the four-player Target Alpha.

As I try to sum up my feelings about Target Alpha and Solar City, I keep thinking of that old man that appears in the bottom right corner of the Solar City backglass. The more I think about it, the more that man comes to represent D. Gottlieb & Co., the company itself. The old man was obviously a once dominant warrior, given his headdress that resembles those of his younger counterparts in the background. Time has now passed him by, and he stands, idle, as the younger, more virile warriors out-perform him on the same hallowed grounds where he once reigned supreme. He is part of a bygone generation: old, weary, tired, worn-out, out-dated and obsolete. He is an electromechanical warrior battling on a solid state battlefield.


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PEOPLE: Jeff Miller, the Pinball Pimp

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Jeff Miller appears to be living the pinball enthusiast’s dream. The Tampa-based graphic designer-by-day took a life-long passion for pinball and turned it into his own burgeoning restoration business. The self-proclaimed “Pinball Pimp” began turning tricks in 2005, by restoring his own Bally Captain Fantastic and the Brown Dirt Cowboy and hasn’t looked back—situating himself as one of the go-to pinball restoration artists in the south-east United States. Further, Mr. Miller has recently expanded his Pimping business (as it were): he now supplies the pinball community with high end cabinet stencils for hobbyists to complete their own restoration work in the comfort of their own workshops. The Pinball Pimp stencil store currently offers twenty complete sets of stencils across two different pinball manufacturers, with the promise of many more to come. Judging by the reception from the community, these stencils are of the highest quality, the easiest to use and the most complete versions available on the market. I had the opportunity to conduct an interview with Mr. Miller concerning the manufacture of his line of stencils, the restoration business and what the future holds for the Pinball Pimp brand.

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Credit Dot: How long have you been a pinball enthusiast?

00-pimp06Jeff Miller: I have been playing pinball since I was 8 years old, dating back to 1974. I used to play the machines in front of the Danners 5 & 10 Store on Saturday mornings as a kid. I started all this as a hobby back in 2005 when I restored my first pin which was a Bally Captain Fantastic.

CD: What lead to you offering decal sets for other enthusiasts to use in their restoration projects?

JM: I have been designing vector art for over 25 years and stencils for the past 10 years. I knew for a fact that the other pinball stencils available to the public just did not have the quality of artwork and the exacting standards that I designed for my own use. I then decided to start designing my own stencils each time I restored a game and ended up with a nice collection over 10 years. After hearing the constant frustration people were having with the other stencil vendors and all the rave comments I received on my restored machines, I decided to start offering my own stencils to collectors and fellow restorers.

CD: What are some of the deciding factors when selecting a game to make stencils for? Do you take requests?

JM: I usually only put my design time into game titles that are considered more “A” list, or classic, titles people want to restore. It also depends on whether or not CPR or someone else has made a reproduction playfield for the game. I do take request and do custom stencils/work for people as long as they pay me for the design time.

CD: Can you walk us through the process of creating a new stencil set?

JM: The first step is to start with a cabinet which has nice artwork that you can get a good scan from. Taking off the stainless steel side rails and removing the entire coin door and shooter are even better so you can get scans all the way to the edges of the wood. The next step is to scan the actual cabinet, using a flatbed scanner. I scan the cabinet in sections, with some overlap on each scan, so I can weld it all back together in Photoshop as one full-size image. Once in Photoshop I may spend several hours just cleaning up edges of the artwork so I can get it good enough to make separation. The artwork is then converted from raster JPEG image to VECTOR line art which a plotter can cut. Once it’s converted to vector art, the fun begins! This is when I go into my vector program and spend between 8 to 20 hours cleaning up all the artwork based on the full-size JPEG image of the original art… smoothing curves, straightening lines, etc. Once I’m satisfied with the art and have made every tweak, I consider it a master stencil ready for cutting.

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The cleaned up colour separation of Bally Playboy side cabinet art on the left, the final pained product using the Pinball Pimp stencil on the right.

CD: How is a stencil set “cut”?

JM: Stencils are cut on an industry standard, low-tack vinyl paint mask using Roland plotters. The master line art file is sent from a computer to the plotter which then cuts the paint mask with a carbide tipped blade. Artwork is then “weeded” or peeled along with a pre-mask material applied on top so all art stays perfectly intact when applying to the cabinet.

CD: How do the Pinball Pimp stencils differ from those of the competitors?

JM: My stencils are designed from actual scans of the actual cabinet with zero distortion, rather than using photographs which can cause perspective issues, lost detail and sizing to be skewed or wrong. My artwork goes through an entire cleanup process to make the artwork for every single title nearly perfect. I also use a unique registration system which guarantees your 2 color stencils lineup perfectly every time.

CD: Your stencils are all approved under license. What is the approval process like?

JM: You have to have a quality product to begin with, otherwise it will have a tough time getting licensed. I had to go through Planetary Pinball to get my stencils licensed by them. To comply with the conditions of the license, I have to purchase holographic decals and each set has its own unique serial number. The serial number and holographic decal are affixed to a Certificate of Authenticity and sent out with every set of stencils I sell. The serial numbers are also recorded and archived.

CD: For those who have never used a stencil kit before, how difficult is the re-stenciling process? Any helpful hints?

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Detail of the side cabinet art of a Bally 6 Million Dollar Man, restored using a Pinball Pimp stencil set.

JM: The stenciling process is actually not that hard at all. I tried to make it as user-friendly as possible for anyone to use. It’s basically just like applying a large decal. With the instructions and the squeegee provided it should be a fairly simple task. It’s sort of like using lettering stencils and spray paint.

[Ed. Note: Each set contains multiple stencil sheets, representing the different colours used on the side cabinet, coin door area and the head. The backside of each stencil holds a mild adhesive, making the stencil sheets good for one-time use only. If for some reason, an enthusiast encounters a problem when using the stencils due to their own “user error”, Mr. Miller is able to cut a partial stencil set and sell only the necessary pieces of the kit rather than forcing the stencilor re-purchase the entire set. This just another perk of buying from the Pinball Pimp, and should bring comfort to novice pinball restorers and old hands alike. Everyone encounters an “oops” sometimes…!]

CD: What type of paint do you recommend using?

JM: The best EASY paint to use would be Rustoleum or Krylon out of the spray cans. You could also use a water-based paint but I would suggest putting a clear coat on after that for durability. I do not suggest using lacquer paint as it tends to soften the adhesive on the paint mask and may leave residue.

CD: What are some of your pro tips for a smooth cabinet in preparation for re-stenciling?

JM: The best way to get a beautifully smooth cabinet is to strip the entire cabinet down. The more you can take off the cabinet, the easier it will be once you get started sanding and filling. I either sand or chemically remove all we old paint from the cabinet down to the bare wood. I usually fill all of my nicks and scratches with Bondo and then sand smooth. I may repeat this process 2 to 3 times in order to get a cabinet baby smooth. Once this is done, I spray the base coat color on the cabinet, which may require 2 to 3 coats, which should result in a very smooth paint job. The smoother the surface the better the stencils will work.

[The following gallery is a selection of cabinet art restored using Pinball Pimp stencils.  An extensive gallery can be viewed by following this link.]

CD: For a typical cabinet, how long will cabinet re-stenciling take, giving curing time for the separate colors?

JM: Once your base coat is dry and you are ready to use your stencils it only takes a few minutes to apply the stencil. It actually takes longer to tape the cabinet up to avoid any over-spray. Depending on which paint you use, and dry times, I usually let the first color dry for a day or 2 before spraying the second color.

CD: Is the sky the limit for Pinball Pimp stencils? Do you foresee an exhaustive line of stencils across all pinball manufacturers?

JM: As long as there are guys out there who want to restore these old classic machines, I will keep trying to design as many classic titles as possible. I’m in the process now of getting the license from Gottlieb to start selling stencils for all of their classic titles as well. I would love to be the curator of all pinball stencils.

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An example of a serial number stamped directly onto the left side of a Bally cabinet. This one from a Nitro Ground Shaker, which resides at the Vintage Flipper World in Brighton, MI.

CD: An ethical question, of sorts. Late-1970s and early-1980s Bally games have the serial numbers stamped directly into the side of the wooden cabinet. Should a restorer fill and sand these numbers when preparing the cabinet for a re-stencil, effectively erasing the unique identification numbers, or should one leave the indentations as they came from the factory?

JM: I think this depends on the individual. When I do high-end restorations, nearly half of the parts are new reproductions anyway, so I usually fill in the stamped numbers. When the final machine is done, everything is beautifully smooth. I also add a pinball pimp certificate inside the machine with a serial number of 00001, since I basically rebuilt the entire machine from scratch. The way I look at it, it is basically born again.

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A Pinball Pimp “Restoration Certificate”, included on the inside of the cabinet of each game that is made whole again by Mr. Miller.

CD: Stencils are just one part of your “Pimp” business. What kind of restoration work do you undertake?

JM: I restore machines from the mid-70s all the way up to complete decal jobs of the newer WPC games. This all includes playfield swaps, playfield touch-ups, powder coating, chrome and nickel plating parts–the COMPLETE start to finish restore process!

CD: What are some of the most memorable, or most difficult, restorations you have ever tackled?

JM: The most memorable was the full restoration of my 1976 Bally Capt. Fantastic machine. This being an EM machine, I disassembled every hardware mechanism in the lower cabinet, rust dipped and polished, and installed all onto new wood which was painted to match the cabinet color. A very daunting task if you know how many parts are in a 4-player Bally EM. Mind boggling!

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Detail of a stunning Gottlieb Target Alpha, after receiving a full Pinball Pimp makeover.

CD: Do you rely on restoration projects brought to you by customers, or are you surfing Craigslist for broken-down restoration candidates to fix and flip?

JM: Back when I first started in 2005 used Craigslist to find all of my pinball machines to restore. Since the pinball “resurgence” has taken over, it becomes harder and harder to find decent machines and deals on Craigslist. At this point I have enough customers across the country to where most people just send me their machines to be restored.

CD: For solid state games, do you perform your own board work as well?

JM: I do some of my own solid-state work if it’s simple, but more difficult tasks I leave to a friend who is an electronics master. Some clients have me replace they are restored machine with all new boards if they are available.

CD: You also maintain a close relationship with Classic Playfield Reproductions. What work have you done for them over the years?

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Detail from Mr. Miller’s work on CPR’s Fireball backglass repro, available now.

JM: I’m not currently working on any projects for CPR at the moment since I have my hands full with my own businesses. I have designed four artwork packages for CPR in the past: the plastic sets for Williams Comet and Bally Bobby Orr’s Power Play, the speaker panel for Bally Creature from the Black Lagoon and the Bally Fireball backglass which is one of CPR’s latest releases.

CD: Is this a full time job for you, or just a part-time hobby? Moreover, do you describe yourself as a businessman or an enthusiast?

JM: What started out as a hobby 10 years ago has basically turned into a full time, second business. I’m still a top level, graphic designer/artist and do freelance work for Samsung and other large companies, but still love the pinball business end of it most.

CD: You are based in Florida—how would you describe the present pinball collector scene in the Sunshine State?

JM: I am based in Tampa, Florida and have been here for 25 years. I’m originally from Columbus, Indiana. I think the collector scene in Florida is probably as good as it is in any other state. Although, I don’t think as many older classic games migrated to Florida—most are still up in the Midwest, in the Pennsylvania and Chicago areas. The migration of games to the California market hasn’t been replicated on this coast, for the most part.

CD: How did you come about the moniker “The Pinball Pimp”?

JM: Around the time I started restoring pinball machines, I remember watching the TV show “Pimp My Ride”. Being in design and marketing my entire life, I thought it was a catchy and easy name to remember. Since my restorations always involved being a little over-the-top with custom accents and exacting detail, I considered my restored machines as being “PIMPED”–hence the name: Pinball Pimp.

CD: What games are currently in the Pinball Pimp collection?

JM: My collection has changed a little over the last 10 years, working towards my ultimate lineup of games—including some buying and selling along the way, obviously. My modern collection contains a Williams Funhouse, Williams Fish Tales, Williams White Water, Bally Creature from the Black Lagoon, Williams No Fear, Williams Tales of the Arabian Nights and Stern AC/DC Luci. My classic collection includes a Bally Capt. Fantastic, Bally Eight Ball, Bally 6 Million Dollar Man, Bally Playboy, Bally Eight Ball Deluxe, Bally KISS and Bally Fathom.

CD: Any closing comments to enthusiasts who may not have the nerve to tackle a re-stenciling project?

JM: Re-stenciling a pinball cabinet is not that hard when using my stencils if the instructions are followed properly. It’s not a weekend warrior project that you’re going to get done in a few hours. The more time you put into the project the better the result. More importantly, it’s about having a passion wanting to restore your cabinet back to its full glory! I guarantee if you take your time and do it right your end result will be a beautiful cabinet that you will be proud of.

Further Reading:

Pinball Pimp Restoration, Sales & Service – Homepage
Pinball Pimp Cabinet Stencils – Homepage
Pinball Pimp – Pinblog
Classic Playfield Reproductions – Creature from the Black Lagoon Backbox Speaker Panel
Pinside – PINBALL PIMP – Bally STRIKES and SPARES – Museum Restoration
Pinside – For sale: PINBALL PIMP CABINET STENCILS – AVAILABLE NOW!
Pinside – Twisted Pins Stencils are Garbage
Tampa Bay Times – In Tampa, Two Pinball Wizards Work to Restore their Hobby, January 7, 2010